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How Coinbase gave away BTC to get its first users
JBoss first focused on generating leads. Over five million people had downloaded their free software through SourceForge (a popular open source software directory), but JBoss had no contact information for these prospects. Knowing they needed a way to consistently generate leads, they gave away their software’s documentation (which they previously
... See moreGabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
Even if the mega-airdrops are unsustainable in size, they’re likely in their infancy in practice. DAOs have money...lots of it, and want users. And we know how lucrative this market can be for those willing to make the market: Coinbase Earn is doing $60mm+ annualized in revenue in what is arguably the most underutilized part of its business.
Ryan Selkis • Crypto Theses for 2022
Incentivized Referrals—An Uber user invites a friend to receive $10 in credit. That friend joins Uber as a result.