Saved by sari
How Coinbase gave away BTC to get its first users
When Marc Lore started Jet.com, it was with the audacious goal to destroy Amazon. To generate his initial buzz, he came up with a novel promotional idea: give away part of the company. He promised that whoever could get the most people to sign up for the waitlist would receive 100K shares in Jet. The competition was a wild success with over 250K pe... See more
Every • Will Tokens Replace Equity?
From the outside, FTX appeared to be creating a brand around an oddly charismatic and possibly self-absorbed leader. The truth was even stranger. FTX was spending a fortune learning how to market a product on the fly, without much input from anyone who had done it before. In one way, the approach clearly worked: in the mind of the American consumer
... See moreMichael Lewis • Going Infinite: The Rise and Fall of a New Tycoon
address to receive a free lesson about programming each week during 2012. Over 450,000 individuals signed up on CodeYear.com, nearly doubling Codecademy’s userbase at the time.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
Bianace got off to a good start with a successful ICO on its BNB token, but it also has done a few innovative and important things as a major exchange that has helped its growth exceed expectations.
Forbes • Error PageSecurity Violation (403)
