How changing the metaphors we use can change the way we think | Aeon Essays

Lakoff reminds us that metaphors are the fundamental building blocks we use to make sense of our world and provide a framework for acting in the world

Dr. Stibbe’s book, The Stories We Live By, and free online course are full of real-life examples: of economics textbooks that describe people as “consumers” who are driven by an insatiable need to buy; the government documents that position cows and horses as “units” as though they are as lifeless as a kitchen cupboard; and the United Nations’ Sust

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