Saved by sari and
How Bundling Benefits Sellers and Buyers
The bundling or the nature of the bundle isn’t a conscious choice. It emerges from the physical (distribution) format of the offering. Still it isn’t apparent to many providers of physical offerings that there are elements of daycare, social or calendaring / commitment integrated with the core offering.
Sajith Pai • Social-as-a-Service Concept | HackerNoon
In the end, my reckon so far is that since there’s no physical or logistical reasons to wrap things together, a bundle must make a lot of sense content, deal, and revenue wise. All other combinations either fail or represent the first steps in becoming a more common publication.
sentiers.media • Bundles, One of the Futures of Newsletters
Bundling features into the software platform is often efficient for the platform producer and for end users, as it is for most information goods, because it lowers distribution costs and expands demand.