Bundling is a tailwind to sales conversations. Why pay $30 per employee per month for five different products ($150) if you can get a comparable offering in a single bundle for $50? And companies with smaller budgets can buy additional products that were out of reach as point solutions. This is one of the few true accumulating advantages in... See more

A bundle essentially lets a group of newsletter-writers dynamically price-discriminate: most readers are subscribing because one or two components of the bundle are great and the rest are nice-to-have, so Everything’s $20/month sticker price is implicitly charging something like $15 for one newsletter in the bundle, $1 for another, $0 for... See more

The bigger a bundle gets, the more likely it is that a subset of users are all paying for basically one piece of the bundle, which could be sold separately at a better price.