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How Bundling Benefits Sellers and Buyers
Bundling makes sense for businesses whenever the cost of adding additional features is lower than the additional sales generated thereby—even if most purchasers do not value or use all the features in a product bundle.
David S. Evans • Invisible Engines: How Software Platforms Drive Innovation and Transform Industries
make sure that your product can’t be directly compared with that of a competitor. And bundling is one of the best ways to do this.
Leigh Caldwell • The Psychology of Price: How to use price to increase demand, profit and customer satisfaction
