How brands and creators are fighting for your attention — and your money
Brand marketing strengthens performance marketing by providing creative foundation and testing capabilities for scaled advertising success
TRANSCRIPT
I think there's this stigma that brand marketing and performance marketing are sort of at odds with each other. I very much follow kind of the sort of thought that brand marketing is performance marketing. Everything is some form of performance marketing. It just might not be as attributable. So like the ability to actually map back to every single
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Discussing the diminishing returns of virality and the strategic pivot towards building long-term value with smaller, engaged audiences.
TRANSCRIPT
And so we are certainly evaluating, like, what do we want from the work that we put out now? And what is the scale of the relationship with an audience that that work is going to have?
I actually believe that it will be very cool to spend the next three, five, maybe even 10 years engaging with much smaller audiences. It's going to take a lot of
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