How brands and creators are fighting for your attention — and your money
Evolution of media from clickbait and traditional outlets to influencers, physical objects in video content, and opportunities in long-term vision.
TRANSCRIPT
You feed the beast and we co-opt media companies as a primary layer of distribution. And then as you get to 2019, 2020, media has really lost a lot of steam, but that's sort of the rise of the influencer and the content creator.
And that's when you start to realize like those groups are this new media companies. They have very similar incentive
... See more
Why YouTube packaging (titles, thumbnails) matters in an abundance-of-choice, recommendation-driven world, despite occasional pure-content virality.
TRANSCRIPT
And I think it's not so different from Hollywood, right? This is not some completely new concept where in Hollywood, however you package and present the movie, that's also why they package in a bunch of actors. They're like, okay, more people will come to see it if George Clooney's in it.
And more people will come to see it if we present the
... See more
AI-driven platform incentives, trade-offs for workers, and why creator income depends on brand deals, not platforms
TRANSCRIPT
That is a trade-off you could make. The technology could force us into that trade-off over time. But I think our show is going to just put people in a complicated situation of having to make those trade-offs or at least work through those trade-offs over the course of an hour-long interview because it's all coming. And I don't think the agents –
... See more