Media, today, is a defined as a digital form of entertainment, education, or social connection. If you are in front of a screen, its contents are fighting for your attention. Netflix vs. Slack, Facebook vs. TikTok, Disney+ vs. Fortnite, Animal Crossing vs. Snapchat: the battle for attention is an asymmetrical one. But there is one commonality... See more

Personalized podcast ads: Canned advertisements do exist and can be inserted dynamically. But host-read ads remain the gold standard. Given that fact, how can we combine the dynamism of programmatic ads with the intimacy of host-read ones?

The current state of podcast advertising is a situation not so different from the early web: