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How Apple Is Organized for Innovation
Inside Apple -- From Steve Jobs down to the janitor: How America’s most successful—and most secretive—big company really works.
amazon.com
The less-famous history of an ultra-famous icon captures one person’s evolution toward this balance. During Steve Jobs’s first stint at Apple, he called his loonshot group working on the Mac “pirates” or “artists” (he saw himself, of course, as the ultimate pirate-artist). Jobs dismissed the group working on the Apple II franchise as “regular Navy.
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