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How Airbnb found its Purpose and why it’s a good one.
Why brands should think like place-makers - MediaCat
mediacatmagazine.co.uk
Nish wanted to find people who loved their own city (value) and who wanted to share what their area offers (purpose).
Charles Vogl • Building Brand Communities: How Organizations Succeed by Creating Belonging
Companies with a strong sense of WHY are able to inspire their employees. Those employees are more productive and innovative, and the feeling they bring to work attracts other people eager to work there as well. It’s not such a stretch to see why the companies that we love to do business with are also the best employers. When people inside the comp
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