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How Airbnb found its Purpose and why it’s a good one.
Why brands should think like place-makers - MediaCat
mediacatmagazine.co.uk
Nish wanted to find people who loved their own city (value) and who wanted to share what their area offers (purpose).
Charles Vogl • Building Brand Communities: How Organizations Succeed by Creating Belonging
In order to make sure that your community’s purpose is grounded in your people’s needs, and that it expresses what you can accomplish together, consider: 1. What do my people need more of? 2. What’s the change we desire? 3. What’s the problem only we can solve together?