How Airbnb found its Purpose and why it’s a good one.

“Everything about our company is our brand.” Airbnb’s founders see the company’s role as empowering the host to create the optimal experience. From advice on the types of photos to post and descriptions to leave to a kit of suggestions of the little things hosts can do, such as place a mint on the guest pillow, their goal is to make the user, and t

• Team Mission : Make it easy and fun to book a home on Airbnb


• Team Vision : If you see it, you can book it


• Team Strategy : Transition the Airbnb marketplace from a “Request to Book” model to an “Instant Book” model, by (1) giving hosts all of the tools they need to be successful with Instant Book, (2) incentivizing hosts to enable Instant Book, and

Airbnb wants its leaders to be more than managers, they want them to be creators. But it results in a much more top-down company.