Saved by Mike Renaud and
How Airbnb found its Purpose and why it’s a good one.
One of the hardest things about positioning a startup is that in the early days, the vision is so distant from the reality of what you offer. And nobody really cares about the grand vision. They care about what the product is and what it can do for them today. Today, Airbnb’s corporate tagline is “Belong Anywhere” but that would’ve been a terrible
... See moreI’ve always had a personal mission to create brands that change the world. I seek to do this with every client, even if they only reach one hundred people a day. I believe organizations of all sizes can create brands that delight, inspire, and make the world a better place—in big or small ways—while still making stockholders or owners happy.
Maria Ross • Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget
In order to make sure that your community’s purpose is grounded in your people’s needs, and that it expresses what you can accomplish together, consider: 1. What do my people need more of? 2. What’s the change we desire?
Kai Elmer Sotto • Get Together: How to build a community with your people
A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times, alway... See more
wearecollins.com • 101 Design Rules
In order to make sure that your community’s purpose is grounded in your people’s needs, and that it expresses what you can accomplish together, consider: 1. What do my people need more of? 2. What’s the change we desire? 3. What’s the problem only we can solve together?