How AI Will Reinvent Marketing

Both share something that will define the future of our interaction with each other and machines. Algorithmic driven content, interfaces that shift from clicks and pages to a back and forth interactive volley with machines that do more and more to shape and surface deeply customized content, accomplish tasks, automate routines, and step us closer t

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What we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more

Five areas where Sorrell sees AI impacting advertising and media

1. Visualisation and copy writing. What took three weeks can take two hours. More use of text to visuals. This is a double-edged sword for agencies selling their services on time.


2. Hyper personalisation. Netflix has already taught us how to use data to create content at scale. AI can hel

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