AI will commoditize decades of content marketing and SEO tactics, and usher in a new era of brand and influencer marketing.  With models like ChatGPT driving the cost and time required to write effective SEO content down to zero, every brand will “flood the zone” of search engines, completely commoditizing content marketing. Perhaps this will make

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t is as sure as eggs are eggs that the power of AI content and distribution, if applied to the (now) old paradigm of marketing, will break it and inflate the concept and quality of ‘content’ to the point of zero utility. The new firms and leaders will be the ones who both recognise that and formulate a new paradigm, whatever that looks like

Marketing in the AI era is a game of extremes.

Average no longer cuts it. Only two types of marketers will thrive:

- Standout Creatives who craft unforgettable creative.

- Engineer-led Marketers who leverage AI to personalize and scale like never before.

Why? Software is multiplying, but distribution is shrinking. Attention is scarce, and generic is... See more