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All of these consumer brands end up being about two things, customer acquisition cost and lifetime
Invest like the Best • Unwrapping the Gift
How eCommerce is becoming a key part of publishers’ emerging revenue strategies
Damian Radcliffemedium.com
Giff Constable • Designing Revenue Models | giffconstable.com
It’s increasingly difficult for brands to earn media. A growing number of them are reporting on the compounding effects of a loss of revenue due to decreased affiliate sales. This will force more brands to redirect resources to other forms of creative marketing.
PM • ON NEW MUTUALISM AND MEDIA
Amazon Cuts Affiliate Marketing, Google Versus French Publishers, Streaming Services and Movies
Ben Thompsonstratechery.com