added by sari · updated 2y ago
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- Affiliate fees have certainly been a big deal for a few years now. Back in 2016 the New York Times acquired The Wirecutter, validating the idea of affiliate fees as a publishing business model. Buzzfeed dove in head first over the following year, along with the publications formerly known as Gawker. The mania seems to have reached its peak last Nov... See more
from Amazon Cuts Affiliate Marketing, Google Versus French Publishers, Streaming Services and Movies by Stratechery
sari added
- 1. Own2. Friction3. Conversion4. Attributable5. Affiliates6. Performance Metric7. Monetizable Opportunities
from The power of content-community-commerce model - ET BrandEquity by Suveer Bajaj
Pawan Rochwani added
- Notice the progression here: the Wirecutter was genuinely useful content that took a lot of time and expertise to produce; BuzzFeed, Gawker, etc. was rather less useful, but still content that had marginal costs to produce; Honey, meanwhile, was zero marginal cost skimming. In short, the affiliate game grew increasingly commoditized over time.
from Amazon Cuts Affiliate Marketing, Google Versus French Publishers, Streaming Services and Movies by Stratechery
sari added