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CAC: Customer Acquisition Chaos - by Rex Woodbury
digitalnative.substack.comdigitalnative.substack.com
Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing
amazon.com
The number of retailers that do this are few and far between, access to metrics has meant that retailers have A/B tested the souls out of their websites to make sliding into transacting the most frictionless experience imaginable, and leading to an SEO-optimised sea of sameness when it comes to the ecommerce experience.
Petah Marian • Myth making and wonder - the new brand experience
