How a tiny startup fixed the future of TV

A recent TiVo report found that the average TV watcher subscribes to as many as seven streaming services, and that 84% of them wanted some way to browse and search it all in one place.

What Google was to the internet as a whole, Reelgood wanted to be to internet video.

Reelgood has grown quietly but quickly over the years, and then even faster during the pandemic. It now has 6 million users, up from 2 million at the beginning of 2020. Its website is its most popular platform, driven by some excellent SEO work and a pop in Google searches for "where to stream" shows and movies. Reelgood wasn't the first player in ... See more

Here's the simplest way I can think of to explain why it's so hard to sort and search through all your streaming services: Almost nobody wants you to be able to do that. Netflix wants users to open Netflix, then watch whatever Netflix Original its algorithms think they'll like. (That's why you won't find Netflix in the Apple TV app, for instance.) ... See more