Culture is collapsing, the centre cannot hold - so what comes next? Today, a very special collab with @nottonywang, discussing @officeofappliedstrategy’s most recent, and very good, dossier on Horseshoe Maximalism - an emerging cultural logic that rejects establishment narratives in favour of cultural extremities, many... See more

Over the first of half of the year, a group of 8 strategists, researchers, designers worked on a 50 page cultural dossier exploring why, despite the sheer abundance of cultural content and output to consumers, culture feels less creative and more flat than ever. Described by a New Yorker writer as a “nonsensical, navel... See more