Horseshoe Maximalism
Culture is collapsing, the centre cannot hold - so what comes next?
Today, a very special collab with @nottonywang, discussing @officeofappliedstrategy’s most recent, and very good, dossier on Horseshoe Maximalism - an emerging cultural logic that rejects establishment narratives in favour of cultural extremities, many... See more
nottonywanginstagram.comOver the first of half of the year, a group of 8 strategists, researchers, designers worked on a 50 page cultural dossier exploring why, despite the sheer abundance of cultural content and output to consumers, culture feels less creative and more flat than ever.
Described by a New Yorker writer as a “nonsensical, navel... See more
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