Hooked: How to Build Habit-Forming Products

The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

Dr. David Lewis

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Linchpin: Are You Indispensable?

Seth Godin • 1 highlight

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Who Do You Want Your Customers to Become?

Michael Schrage

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Made to Stick: Why Some Ideas Survive and Others Die

Dan Heath • 1 highlight

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Indistractable

Nir Eyal

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This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin • 1 highlight

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Designing Products People Love: How Great Designers Create Successful Products

Scott Hurff

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The Design of Everyday Things

Don Norman

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