Hooked: How to Build Habit-Forming Products

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

Adam Alter • 1 highlight

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Designing for Behavior Change: Applying Psychology and Behavioral Economics

Stephen Wendel • 1 highlight

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The Power of Habit: Why We Do What We Do in Life and Business

Charles Duhigg • 41 highlights

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Drive: The Surprising Truth About What Motivates Us

Daniel H. Pink

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Contagious: Why Things Catch On

Jonah Berger

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Actionable Gamification: Beyond Points, Badges, and Leaderboards

Yu-kai Chou • 1 highlight

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