Holly Herndon’s Infinite Art

“The model is the art work,”

There needs to be serious regulatory thought about dealing with that, if we’re entering into a scenario in which our digital twins are potentially more economically productive than our physical corporeal existence.”

Holly+ represents the future that Herndon and Dryhurst anticipate for music, art, and literature: a world of “infinite media,” in which anyone can adjust, adapt, or iterate on the work, talents, and traits of others.

“How do you exhibit that? Does that create a new economy for artists? Does that require new governance structures between the institution and the artists exhibiting that work? How do we show people how exciting this is?”