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Hodinkee and the new luxury
Through its astonishing rise, Clymer holds fast to what he regards as the cornerstone of Hodinkee’s success: content. In a recent interview he said: “We will hire new editors, new photographers, new videographers. We want to produce the very best content. We have a track record of that. It might surprise some folks, but we believe the future is all
... See moreAlex Dobrenko added
The problem is that within many conventional retail organisations, the term “content” is conflated with advertising. To wit, I’ve even seen entire brand YouTube channels that contain nothing more than a company’s TV ads. And while it is true that fashion brands like Chanel and Burberry, for example, long ago began to think more like media companies
... See moreAlex Dobrenko and added
Independent brands — even those with significant backing — were boxed out by luxury’s biggest players, whose heft gave them a major edge in distribution and marketing, where they enjoy greater leverage with multi-brand retailers, mall owners, real estate developers, magazines, influencers and other key players in the fashion ecosystem. In 2019, LVM... See more
The Nine Lives of Proenza Schouler
Diego Segura added
“we can't **outspend** these people is what makes me most alarmed
how do you overcome that? what changed, if anything? what leverage can be applied on ad spend and shows?
it might just be storytelling
it's like the old granddad authors who have a pitiful enough looking face for tiktok that their books start flying off the shelves in support
New Luxury signifies being connected - around community, culture, and ethos. On that foundation, goods and services are given status, and the certainty of
Future Commerce • Nine by Nine 2020 by Future Commerce_1
sari added
As engineering has improved and knock-offs have increased, though, the two-hundred-year tradition of physical luxury goods is fading away.
Seth Godin • Speculation is the new luxury good
Supritha S added
Now, in today’s state of overabundance, this power dynamic has shifted. Consumers are only getting smarter, and we want something better — better sources, better designs, and better durability (both in value and sustainability). Today, it’s fidelity over convenience. And when curation is at the forefront of every purchasing decision, trust is curre... See more
Gaby Goldberg • Curators All the Way Down
sari added
“The era of the billion-dollar brand is over; there’s going to be lots and lots of brands that have much more specific focuses,” Davis summarized when we spoke last month.
Dan Frommer • Why there still haven’t been more billion-dollar acquisitions for direct-to-consumer commerce startups
sari added
Meanwhile, the more recent rise of social media — plus digital publishing and the continued growth of e-commerce — has given brands strong incentives and tools to build direct relationships with their clientele, skipping the retail middlemen and keeping the rest of their margin.
Dan Frommer • The end of Need Supply
sari added