Hillstrom's Email Marketing Excellence
Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Arthur Middleton Hughes • 1 highlight
amazon.com
One Harvard Business Review study found that 80 percent of marketers are unhappy with their ability to measure marketing return on investment (ROI). Not because the tools aren’t good enough, but because they’re too good, and marketers are seeing for the first time that their marketing strategies are “often flawed and their spending is inefficient.”
Ryan Holiday • Growth Hacker Marketing
All of this online marketing wizardry and conversion theory doesn't move the needle, on an annual basis. Seriously.
Kevin Hillstrom • Hillstrom's Merchandise Forensics
Key Driver: If it works, which of your key drivers will it most directly impact? Traffic? Conversion? Retention? Referrals? Activation?
Matt Lerner • Growth Levers and How to Find Them
The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
amazon.com
