But every now and then an upper-case, disruptive jump occurs, creating a whole new genre, a new territory, or a new way to improve. Instead of incrementally climbing up the gradient, this change is creating a whole new hill to climb. This process is known as hill-making rather than hill climbing.

Hill-making is much harder to do, but far more... See more

Upper-case, disruptive Creativity discovers or creates new areas to be creative in. It alters the landscape. Most everyday base creativity is filling in the landscape rather than birthing it. Disruptive Creativity is like the discovery of DNA, or the invention of photography, or Impressionism in art. Rather than just solving for the best... See more

Successful artists, musicians and other creatives have a similar dilemma. Their fans want more of what they did to reach their success. They want them to play their old songs, paint the same style paintings, and make the same kind of great movies. But in order to keep improving, to maintain their reputation as someone creative, the artists need to... See more