highly concentrated effort
Who else will care about the painstaking details and the consistency and integrity and the other little matters that add up to separate the memorable from the mediocre? Who else has the financial interest or the incentives to put in the effort to take this all the way?
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
What I most want to ingrain here is to match the level of success with your level of effort and commitment. The higher the level of success, the more you’ll need to do to achieve it.