Hidden Psychology of the World’s Best Advertising - Rory Sutherland
Rory Sutherland: Life lessons from an ad man
ted.com
25 lessons from Rory Sutherland:
1. A flower is a weed with an advertising budget.
2. Consumer research is great at telling you what people did, it's terrible at telling you what people will do.
3. To reach intelligent answers, you often need to ask really dumb... See more
