
Hey Coco: How do I market my work?

A world in which artists think like entrepreneurs, he writes in the Atlantic, is one where “You’re a musician and a photographer and a poet; a storyteller and a dancer and a designer ... which means that you haven’t got time for your 10,000 hours in any of your chosen media. But technique or expertise is not the point. The point is versatility. Lik... See more
Rebecca Jennings • Everybody Has to Self-Promote Now. Nobody Wants To.
let’s break this down.
as an artist, you have creative superpowers. these are your gifts. truly acknowledge it, see it, be grateful for it. be proud of it, instead of constantly second-guessing yourself. don’t take it for granted or feel awkward around friends with money — or feel like your creativity/sensitivity can be an alienating barrier betwee... See more
as an artist, you have creative superpowers. these are your gifts. truly acknowledge it, see it, be grateful for it. be proud of it, instead of constantly second-guessing yourself. don’t take it for granted or feel awkward around friends with money — or feel like your creativity/sensitivity can be an alienating barrier betwee... See more
Kening Zhu • the guiding question to build wealth as an artist — kening zhu
having to market themselves. They are, it seems, afraid of appearing sleazy or “self-promotional,”
Jeff Goins • Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age
Yet what they best represent is the current state of art, where artists must skillfully package themselves as products for buyers to consume.
It’s precisely the kind of work that is uncomfortable for most artists, who by definition concern themselves with what it means to be a person in the world, not what it means to be a brand.
It’s precisely the kind of work that is uncomfortable for most artists, who by definition concern themselves with what it means to be a person in the world, not what it means to be a brand.
Rebecca Jennings • Everybody Has to Self-Promote Now. Nobody Wants To.
The method isn’t to go out and find an agent. The method is to do work so impossibly magical that agents and producers come looking for you. You, the one who cared enough to put it all on the table, who fell in love with your viewers and your craft, and who made something that mattered. It doesn’t have to be a feature film or a Pulitzer-winning pla
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