Here's How Google Sends Advertising Dollars to Fake News Sites
Media on the incumbent web is in crisis. It turns out that paying publishers for clicks, endless loops of “content” and ads, all served on platforms far beyond their maximum-viable scale is ideal for misinformation, disinformation and the decay of trust.
Coindesk • A New Era of Media Begins With Tokenization
As a result, the news and information ecosystem that is so important to a functioning democracy and civil society has suffered a double whammy. First, as we have seen, the social media platforms’ recommendation engines have promoted misinformation and disinformation. Second, we have now seen how programmatic advertising has provided financial
... See moreSteven Brill • The Death of Truth
“There has always been good placements of ads and bad placements of ads and media buying companies have always prided themselves on trying to get the context right,” said Charlie Crowe, chairman of the media and marketing publisher C Squared. “The difference in the online world is that it’s all done by an algorithm. The human element is taken out... See more