Here's How Google Sends Advertising Dollars to Fake News Sites
Digital marketing and disinformation
Digital marketing is a commercial practice by which firms create value over the internet. It includes search optimisation, content marketing, influencers, pay-per-click adverts, affiliate programs, and ordinary advertising. Brands hire digital marketing agencies and firms known as ad tech, which operate the soft... See more
Digital marketing is a commercial practice by which firms create value over the internet. It includes search optimisation, content marketing, influencers, pay-per-click adverts, affiliate programs, and ordinary advertising. Brands hire digital marketing agencies and firms known as ad tech, which operate the soft... See more
Carlos Diaz Ruiz • Disinformation is part and parcel of social media’s business model, new research shows
Every time an advertiser spent a dollar to run a commercial, YouTube handed fifty-five cents to the video broadcaster and kept the remaining forty-five—its fee for hosting footage and providing the enormous machinery that made its site work.
Mark Bergen • Like, Comment, Subscribe
People ask questions on Google. "How do I make a dirty martini?", "What is the best electric car?", "Should I get vaccinated?". Google prioritizes links that answer these questions against a set of well developed rules. Those that rank typically do better serving the user. This too is The Algorithm. Hewing to the Google machine is called Search Eng... See more
Troy Young • People vs Algorithms
Google and Facebook rely on ads for almost all of their revenue.[281] Facebook makes over $30 billion a year from ads[282] — which is nearly 99% of its overall revenue.[283]
Aditya Agashe • Swipe to Unlock: The Primer on Technology and Business Strategy (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job)
Even companies that are actually profitable (in the sense of bringing in more revenue than it costs to keep the business's lights on) love to juice their stats, and the worst offenders are the Big Tech companies, who reap a vast commercial reward from creating the illusion that they are continuing to grow, even after they've dominated their sector.
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