I haven’t pursued the strategy that hard, but I’d say that a few are of that flavor: blog post is a search query, childhoods of exceptional people, the unfolding essay. Not so much search queries, I think, but word of mouth drives 1000-5000 readers a month to each of those pieces, and, for blog post is a search query, that has been going on without... See more
Henrik Karlssonsubstack.comHenrik Karlsson on Substack
I don’t have anything novel to contribute on the substance of https://t.co/HLP2HfB8Ay... See more
Patrick McKenziex.comFor the first five years of Moz’s existence, I blogged four or five nights a week. I’d take my intuition and my experiences from client work, online forum participation, conversations with other SEO professionals, and news coming out of the search engine world and turn it into content of all kinds. I made written blog posts, illustrated visuals, Po
... See moreRand Fishkin • Lost and Founder: A Painfully Honest Field Guide to the Startup World
Knowing I was never trying to write the #1 ranking blog post for any given keyword or keyphrase, I threw my “duplicate content” fears out the window and went all-in on optimizing for reach.