I haven’t pursued the strategy that hard, but I’d say that a few are of that flavor: blog post is a search query, childhoods of exceptional people, the unfolding essay. Not so much search queries, I think, but word of mouth drives 1000-5000 readers a month to each of those pieces, and, for blog post is a search query, that has been going on without... See more
Henrik Karlssonsubstack.comHenrik Karlsson on Substack
I have yet to find a single writer who’s grown a serious following without some kind of niche.
That doesn’t mean boxing yourself in. It means starting with something clear enough for people to get what you’re about, and specific enough for the right readers to find you.
The first six months are for you. Experiment like crazy. Write about anything.... See more
That doesn’t mean boxing yourself in. It means starting with something clear enough for people to get what you’re about, and specific enough for the right readers to find you.
The first six months are for you. Experiment like crazy. Write about anything.... See more
Benjamin Antoine • The Golden era of Substack is over. Now what?
When you write online, there are strong incentives to write prose that is tightly packed with insights and fastmoving and a little intense—to catch and hold attention. That can feel limiting. I wonder what is the slowest, calmest piece I could write that would still work?
Henrik Karlssonsubstack.com