I haven’t pursued the strategy that hard, but I’d say that a few are of that flavor: blog post is a search query, childhoods of exceptional people, the unfolding essay. Not so much search queries, I think, but word of mouth drives 1000-5000 readers a month to each of those pieces, and, for blog post is a search query, that has been going on without... See more
Henrik Karlssonsubstack.comHenrik Karlsson on Substack
I guess what I’m trying to say in this essay is: I’m awed and surprised and deeply pleased that this turned out to be a good strategy. You don’t have to be a content farm to find a community of readers; you can just put your heart into making unreasonably thorough stuff.
Henrik Karlsson • When I Have a Slower Publishing Cadence My Blog Grows Faster
When you write online, there are strong incentives to write prose that is tightly packed with insights and fastmoving and a little intense—to catch and hold attention. That can feel limiting. I wonder what is the slowest, calmest piece I could write that would still work?
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