I haven’t pursued the strategy that hard, but I’d say that a few are of that flavor: blog post is a search query, childhoods of exceptional people, the unfolding essay. Not so much search queries, I think, but word of mouth drives 1000-5000 readers a month to each of those pieces, and, for blog post is a search query, that has been going on without... See more
Henrik Karlssonsubstack.comHenrik Karlsson on Substack
I guess what I’m trying to say in this essay is: I’m awed and surprised and deeply pleased that this turned out to be a good strategy. You don’t have to be a content farm to find a community of readers; you can just put your heart into making unreasonably thorough stuff.
Henrik Karlsson • When I Have a Slower Publishing Cadence My Blog Grows Faster
When you write online, there are strong incentives to write prose that is tightly packed with insights and fastmoving and a little intense—to catch and hold attention. That can feel limiting. I wonder what is the slowest, calmest piece I could write that would still work?
Henrik Karlssonsubstack.comA blog post is a search query. You write to find your tribe; you write so they will know what kind of fascinating things they should route to your inbox. If you follow common wisdom, you will cut exactly the things that will help you find these people.