Help for Local Newsrooms Needs to Meet Them Where They Are
What is an update or other topic you’re familiar with and they need to know about: Why is it significant? Jot down a few details. We’ll come back to them later: Structure it—smartly and succinctly • Visualize what you want the output to be. In most cases, the art will be optional. Headline: Is it . . . • 6 words or fewer? • Clear and specific? • Co
... See moreJim VandeHei, Mike Allen, • Smart Brevity
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Jim VandeHei, Mike Allen, • Smart Brevity
How do I even write in a way that is appropriate to the moment, when the moment keeps changing? Trump wins (help people breathe), Carter dies (highlight an era where climate change was an accepted fact and a president told us to turn down the heat and wear a sweater), Musk takes power (techno-feudalism, getting off social media, reversion to the me... See more
Everything is In-Between
But despite all of that, the fundamental reason that local news has struggled is because the businesses are just bad. They have screwed up cost structures that make it incredibly difficult to be profitable.