Hello, My Name Is Awesome
SMILE: The 5 Qualities of a Super-Sticky Name Suggestive — evokes something about your brand Meaningful — resonates with your audience Imagery — is visually evocative to aid in memory Legs — lends itself to a theme for extended mileage Emotional —moves people
Alexandra Watkins • Hello, My Name Is Awesome
SCRATCH: The 7 Deadly Sins Spelling challenged —looks like a typo Copycat —is similar to competitors’ names Restrictive —limits future growth Annoying —is forced or frustrates customers Tame —is flat, descriptive, uninspired Curse of Knowledge —makes sense only to insiders Hard to pronounce —is not obvious or is unapproachable
Alexandra Watkins • Hello, My Name Is Awesome
SMILE: The 5 Qualities of a Super-Sticky Name Suggestive Meaningful Imagery Legs Emotional Ideally your name should have all of the above attributes.
Alexandra Watkins • Hello, My Name Is Awesome
ADDITIONAL FREE ONLINE BRAINSTORMING TOOLS IdiomConnection.com Wordoid.com RhymeZone.com Wordnik.com
Alexandra Watkins • Hello, My Name Is Awesome
Every time you have to help people spell, pronounce, and understand your name, you are essentially apologizing for it, which devalues your brand.