Helio Highlights: Growth in Adaptogens

The emerging age of Precision Wellness, powered by the demands of the wellness-driven consumer, is fundamentally reshaping addressable markets, spurring innovation at the intersection of traditional industries, and creating massive opportunities for emerging companies building hyperpersonlized technology, communities, and experiences that improve h... See more

For Hilma, a new natural remedy start-up, accessible information and the assurance of efficacy defines their products.

Coming out of the crisis, we expect to see a greater emphasis on immunity boosters — whether through food, supplements, or a greater appreciation for the restorative nature of sleep.