Helio Highlights: Growth in Adaptogens

For Hilma, a new natural remedy start-up, accessible information and the assurance of efficacy defines their products.

Coming out of the crisis, we expect to see a greater emphasis on immunity boosters — whether through food, supplements, or a greater appreciation for the restorative nature of sleep.

the query "Adaptogens" was typed into Google 74K times worldwide in october 2020 vs. 49.5K a year before.