
The Power of Anomaly

The low-hanging fruit has already been picked. You can’t beat a stronger competitor by copying them. But you can beat them by doing the opposite of what they’re doing. Instead of adopting a common best practice or the industry standard, reframe the question by asking, “What if I did the reverse?” Even if you don’t execute, the simple process of thi
... See moreOzan Varol • Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life
A great trend is a unique curated observation about the accelerating present.
Rohit Bhargava • Non-Obvious 2017: How To Think Different, Curate Ideas and Predict The Future
- Foresight has a trend problem — today’s trend hunting is largely a by-product of a linear, mechanistic, and extractive system that hopes to profit off of the “next big thing,” and is also mired in a hyper-masculine perspective of what’s important or what should be examined.
- Foresight has a time problem — “This or that will happen in the next 1, 3,