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Have You Ever Tried to Sell a Diamond?
There are good reasons to believe that online advertising inventory is steadily decreasing in value over time. Two forces drive this erosion of value: structural shifts in what people pay attention to, and a massive global economy of fraud in the programmatic advertising marketplace. These trends are hidden by the murkiness of online advertising,
... See moreTim Hwang • Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals x Logic)
Back in the 1990s, he went undercover in California for a three-year FBI sting—Operation Bullpen—to expose the multi-million-dollar trade in fraudulent memorabilia.