
Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal



There was no fate worse to him than losing control of what he had built.
Nick Bilton • American Kingpin: Catching the Billion-Dollar Baron of the Dark Web

That day—the morning I turned up at his desk and took an inventory—wild shit was happening. Elon Musk was buying Twitter and Sam had been on the phone with one of Musk’s advisors, Igor Kurganov. Kurganov was a Russian-born former professional poker player to whom Musk had entrusted the task, it was reported, of giving away more than $5 billion wort
... See moreMichael Lewis • Going Infinite: The Rise and Fall of a New Tycoon
I think the core, critical sin was choosing the advertising model to begin with. Brand advertising is not like direct advertisement, which is more programmatic. It requires something like a Disney to essentially give you a favor, because the only players that matter to them are Google and Facebook. Snapchat, Twitter, everything else did not matter.... See more