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Has the Internet Reached Peak Clickability?
We are moving more and more into a world where, because of the internet, we don’t need to be heard by millions of people in order to make an impact. Instead, we can create and discover niche communities that are hyper-specific to our interests—and in some cases, we’re even willing to pay for access.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
In the late aughts, Twitter and Facebook still valued curiosity, but over the next decade they realized that it wasn't good for business; curiosity brought people to their platforms, but then it whisked them away. So Facebook began paying news companies to make videos that could be hosted on the site, so that users would never leave the page. Twitt
... See moreKelsey McKinney • The Internet Isn't Meant To Be So Small | Defector
