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Has the Internet Reached Peak Clickability?
Over the past ten years, media companies have responded to their loss of audience by creating “viral” editorial that performs well inside the platform’s engagement-at-all-costs ecosystem. Predictably, however, quality editorial – the context journalists create for a living – rarely qualifies as viral.
John Battelle • John Battelle's Search Blog Marketers Have Given Up on Context, And Our National Discourse Is Suffering
800 page novels, 3.5 hour blockbuster movies, 4+ hour podcasts… Not to mention homesteading social media accounts with millions (and millions) of followers, slow food journaling version 2.4 promoting sourdough bread-making, old-school pickling and marmalade making — what’s going on?
Are we experiencing a new and evolved slow revolution? Is this the ... See more
Are we experiencing a new and evolved slow revolution? Is this the ... See more
“Time Well Spent” is a better metric for content than popularity (likes, clicks, or views). But the internet doesn’t reward that - nearly every content platform today is optimized for popularity, not value, and this has led us astray, promoting fear based, viral content instead of things that are worth our time.