Harvard i-lab | Startup Secrets: Go to Market Part II - Tactics
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Harvard i-lab | Startup Secrets: Go to Market Part II - Tactics
Positioning and messaging Frame the go-to-market story narrative/shape categories Create key product-centric content Collaborate on appropriate marketing activities and demand generation
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
This video will help you understand the strategic framework that is needed to enter a market and occupy the dominant position. You will learn how to establish your brand essence, and approach targeting and segmentation while considering the best method to distribute your product or service using the optimum channels.
Michael Skok • Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy
Phase 1: Build your rev ops foundation for account-driven GTM
- Step 0: Define ICPS & TAM: If you don’t understand your audience and who you are going after over the next year or so, the rest of this work will be super difficult!
- Step 1.1: Define account tiers : Segment your TAM into 3–4 tiers based on fit, value, and intent to prioritize market