Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy
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Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy
Saved by Xuanling11
Core competencies (value chain) Financial plan (economic model) Business charter Technology trends/strategy Product strategy Market trends/competitive strategy
Does a better go-to-market strategy win over better product? Morgan: Yes, the better go-to-market strategy wins over the better product.
Bringing a new product into an existing market Bringing a new product into a new market Bringing a new product into an existing market and trying to resegment that market as a low-cost entrant Bringing a new product into an existing market and trying to resegment that market as a niche entrant