Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy
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Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy
How to Do GTM Right?
Dr. Yiwen Rong • Reimagined: Building Products with Generative AI
Head to Head: Positioning to win an existing market
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Value proposition components: (i) Problem, (ii) Solution / Product, (iii) GTM Plan (target customers, channels, timeline), (iv) Size of the prize (market $ value), (v) Financials (prices, revenues, costs, margins), (vi) Team