Harley Finkelstein — Tactics and Strategies from Shopify, the Future of Retail, and More

Last month, Tobi Lutke, the co-founder and CEO of Shopify, was asked if ‘Shopify was the next Amazon.’ His response was incredible, and he said this: “Amazon is trying to build an empire and Shopify is trying to arm the rebels.”

Last October, Shopify Inc. CEO Tobi Lutke said his company’s goal was to “arm the rebels” against the Amazon.com Inc. empire. Since then, the mantra has become a rallying cry for Shopify’s employees and the merchant customers that use its e-commerce store software. And now, the business turmoil sparked by the Covid-19 pandemic is creating an opport... See more

Because Shopify powers so many stores — more than 1 million worldwide — it’s in a good position to build a “global” profile for consumers for personalized recommendations.

Shopify has come from nowhere (well, Canada) to over $100bn of GMV in 2020

But Finkelstein is keen to point out that while Shopify made a billion dollars in revenue last year, Shopify app developers made almost $7 billion as a community.