So what’s the point of all this? Difficult goals are well within your reach as long as you’ve got the right attitude to carry them through.

In nearly all cases where greatness is achieved, it’s the goal that drives motivation and discipline—not the other way around.

When creating a mental picture of your goals, it’s important to use a first-person perspective. After all, this is your story, your goal, and no one but you is qualified to animate it. If you’re looking at your newly svelte body, do it as though you’re looking at yourself in the mirror and not the way your spouse or partner or friends will see you.

As soon as you opened this book, I knew you were after greatness, significance, and meaning and that you’ve got the talent and mind-set to achieve it. Now, what I’m going to give you in this book is the ways to make your goals worthy of your natural gifts. Because when your talent meets a HARD Goal, greatness is sure to follow. Let’s get started.

In an overwhelming majority of cases, the highest achievers are more motivated, harder working, and focused on tackling more difficult challenges.

whatever your goal is, you absolutely can do it. You just need to rally your inner strength so you actually start and stick to that goal. And the most efficient way to do that is to infuse your goal with a feeling of urgency—to plow through any sense of panic, doubt, or whatever internal or external triggers threaten to hold you back and make your

Get more examples and tools at hardgoals.com.

more often than not these people function like emotional vampires. They don’t usually suck your blood, but they will suck the life out of you.

And one of the key determinants of whether or not we choose a goal for pursuit is how clearly and vividly we can picture that goal in our minds.