Hard Goals

function to build strong connections to your HARD Goals that make them feel so required that you have no other choice but to start acting on them right here, right now.

In nearly all cases where greatness is achieved, it’s the goal that drives motivation and discipline—not the other way around.

We value things in the present more than we value things in the future.

And one of the key determinants of whether or not we choose a goal for pursuit is how clearly and vividly we can picture that goal in our minds.

Get more examples and tools at hardgoals.com.

Are these superachievers just more motivated? Or are they more disciplined? The answer to both questions is yes, but not in the ways you might think. What these people have—what anyone who’s ever tasted greatness has—is HARD Goals.

Instead, let’s say that the more you can picture a goal, the more intensely it will be encoded in your brain and the more it will insinuate itself into your life and consciousness, thus making the achievement of that goal a virtual necessity.

In the real world, raw talent isn’t the predominate determinant of success. What matters way more is desire, hardiness, work ethic, and a striving to tackle big (and difficult) challenges.

People spend way too much time trying to figure out how to trick themselves into implementing mediocre goals.