Today, we are launching something unlike any tech product in 2024: a product that uses zero AI and zero computational photography to produce natural, film-like photos. We call it Process Zero. https://t.co/P0eG6IiOxD

Meet the Action Plate. A dedicated, customizable panel for your camera's core controls. What styles, layouts, or controls would you love to see available for Action Plates? https://t.co/vBz4tXmq2R

Introducing: Kino. Our take on pro video for iPhone. Beautiful video made easy. One-tap cinematic color, perfect motion, and tons of pro features — great for film pros, but simple enough for the rest of us. And... we have a few surprises: https://t.co/bUAPv1UtIG