One of the cardinal rules of growth hacking is that you must not move into the high-tempo growth experimentation push until you know your product is must-have, why it’s must-have, and to whom it is a must-have: in other words, what is its core value, to which customers, and why.

Growth hacking empowers companies to achieve breakout growth without pouring money into outdated and horribly expensive marketing campaigns of questionable business value.

“How is this thing you’re showing me going to improve my life?”

In addition to these revenue-related breakdowns, growth teams should again break customers down into many other groups, as was also recommended for hacking retention. These should include, but not be limited to, groups by location, age and gender, types of items purchased or features used, the source through which the customer was acquired (such as

Then Morgan had the humble idea to move the invite from the bottom to the top, giving it more visibility.

To recap, those steps are: map all of the steps that get users to the aha moment; create a funnel report that profiles the conversion rates for each of the steps and segments users by the channel through which they arrive; and conduct surveys and interviews both of users who progressed through each step where you’re seeing high drop-offs, and those