Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Growth was about engineer[ing] systems of scale and enabling our users to grow the product for us.”
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Growth teams need to adopt rigorous methods for probing into user behavior in order to discover the core value of their product or service, and we’ll introduce these methods shortly.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
through a technique called cohort analysis. This allows you to probe more deeply into your data to make discoveries about why those who are staying are doing so—and why others are not.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
captivating phrase “1,000 Songs in Your Pocket.”
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
the creation of a cross-functional team, or a set of teams that break down the traditional silos of marketing and product development and combine talents; • the use of qualitative research and quantitative data analysis to gain deep insights into user behavior and preferences; and • the rapid generation and testing of ideas, and the use of rigorous
... See moreSean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
How disappointed would you be if this product no longer existed tomorrow? a) Very disappointed b) Somewhat disappointed c) Not disappointed (it really isn’t that useful) d) N/A—I no longer use it
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Team meetings, which should generally be held once a week, provide a rigorous forum for managing the team’s testing activity, reviewing results, and determining which hacks to try next.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
All growth leads require a basic set of skills: fluency in data analysis; expertise or fluency in product management (meaning the process of developing and launching a product); and an understanding of how to design and run experiments.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Growth was about engineer[ing] systems of scale and enabling our users to grow the product for us.”
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
“If you’re pushing code once every two weeks and your competitor is pushing code every week, just after two months that competitor will have done 10 times as many tests as you. That competitor will have learned 10 times, an order of magnitude more about their product [than you].”