Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
This is in large part because product managers’ experience with customer surveying and interviewing, as well as with product development, allows them to make vital contributions to the idea generation and experimentation process.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
captivating phrase “1,000 Songs in Your Pocket.”
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
growth hacking is a team effort, that the greatest successes come from combining programming know-how with expertise in data analytics and strong marketing experience, and very few individuals are proficient in all of these skills.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
In every case, a growth team needs a leader, who is like a battalion commander, with her boots on the ground, both managing the team and participating actively in the idea generation and experimentation process. The growth lead sets the course for experimentation as well as the tempo of experiments to be run, and monitors whether or not the team is... See more
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
DESIRE – FRICTION = CONVERSION RATE
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
How disappointed would you be if this product no longer existed tomorrow? a) Very disappointed b) Somewhat disappointed c) Not disappointed (it really isn’t that useful) d) N/A—I no longer use it
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Bryan Eisenberg, considered the godfather of conversion optimization, recommends his TIR system, which stands for Time, Impact, and Resources.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
communicate relevance, show the value of the product, and provide a clear call to action.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
UX fundamentals
How disappointed would you be if this product no longer existed tomorrow? a) Very disappointed b) Somewhat disappointed c) Not disappointed (it really isn’t that useful) d) N/A—I no longer use it