Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Team meetings, which should generally be held once a week, provide a rigorous forum for managing the team’s testing activity, reviewing results, and determining which hacks to try next.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
meaning creative, collaborative idea generation and problem solving to thorny challenges that are the essential characteristics of growth hacking.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
How disappointed would you be if this product no longer existed tomorrow? a) Very disappointed b) Somewhat disappointed c) Not disappointed (it really isn’t that useful) d) N/A—I no longer use it
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Once you’ve put together your growth team, determined your key growth levers, and done sufficient testing to establish that your product is a must-have, you’re ready to start hacking the first stage of the growth funnel: acquiring customers.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
through a technique called cohort analysis. This allows you to probe more deeply into your data to make discoveries about why those who are staying are doing so—and why others are not.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
The growth hacking process is designed to help discover the most cost-effective ways to acquire new customers—and then optimize those efforts to drive growth.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
All growth leads require a basic set of skills: fluency in data analysis; expertise or fluency in product management (meaning the process of developing and launching a product); and an understanding of how to design and run experiments.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Can you tell us why you signed up in the first place?; (2) What didn’t work for you? Why’d you bail?; (3) What caused you to come back and try it again?; and (4) What worked this time?
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
15 MINUTES: METRICS REVIEW AND UPDATE FOCUS AREA