Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
“If you’re pushing code once every two weeks and your competitor is pushing code every week, just after two months that competitor will have done 10 times as many tests as you. That competitor will have learned 10 times, an order of magnitude more about their product [than you].”
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
We advised earlier that you should not launch into a full-court press for large-scale customer acquisition until you’ve achieved product/market fit—i.e.,
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
While creating a must-have product alone is not sufficient for breakout success, it is the baseline requirement for rapid and sustainable growth. Of course, building a must-have product isn’t easy, and one result is that too often those launching new businesses or products put the cart before the horse, pouring resources and staff into trying to... See more
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
the creation of a cross-functional team, or a set of teams that break down the traditional silos of marketing and product development and combine talents; • the use of qualitative research and quantitative data analysis to gain deep insights into user behavior and preferences; and • the rapid generation and testing of ideas, and the use of rigorous
... See moreSean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
How disappointed would you be if this product no longer existed tomorrow? a) Very disappointed b) Somewhat disappointed c) Not disappointed (it really isn’t that useful) d) N/A—I no longer use it
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
the creation of a cross-functional team, or a set of teams that break down the traditional silos of marketing and product development and combine talents; • the use of qualitative research and quantitative data analysis to gain deep insights into user behavior and preferences; and • the rapid generation and testing of ideas, and the use of rigorous
... See moreSean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Team meetings, which should generally be held once a week, provide a rigorous forum for managing the team’s testing activity, reviewing results, and determining which hacks to try next.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
you’re pushing code once every two weeks and your competitor is pushing code every week, just after two months that competitor will have done 10 times as many tests as you. That competitor will have learned 10 times, an order of magnitude more about their product [than you].”18
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
DESIRE – FRICTION = CONVERSION RATE