Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
they were able to significantly improve retention rates by replacing a month-by-month plan with a new three-month subscription.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
This is in large part because product managers’ experience with customer surveying and interviewing, as well as with product development, allows them to make vital contributions to the idea generation and experimentation process.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
through a technique called cohort analysis. This allows you to probe more deeply into your data to make discoveries about why those who are staying are doing so—and why others are not.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
One of the cardinal rules of growth hacking is that you must not move into the high-tempo growth experimentation push until you know your product is must-have, why it’s must-have, and to whom it is a must-have: in other words, what is its core value, to which customers, and why.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
growth hacking is a team effort, that the greatest successes come from combining programming know-how with expertise in data analytics and strong marketing experience, and very few individuals are proficient in all of these skills.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
“How is this thing you’re showing me going to improve my life?”
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
the creation of a cross-functional team, or a set of teams that break down the traditional silos of marketing and product development and combine talents; • the use of qualitative research and quantitative data analysis to gain deep insights into user behavior and preferences; and • the rapid generation and testing of ideas, and the use of rigorous... See more
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
The growth hacking process is designed to help discover the most cost-effective ways to acquire new customers—and then optimize those efforts to drive growth.