Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
spending on online ads in the US has doubled since 2010,1 and what’s more, in the US, Canada, and Western Europe at least, the growth of the Web audience is slowing, which essentially means companies are spending (and will continue to spend) more money to chase fewer potential customers.2
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
During the meeting, ideas identified for experiments are assigned to various team members to take charge of implementing, analyzing, or researching to garner more information about whether an idea is worth trying. The team lead stays in regular communication with each team member in between meetings, checking in on the progress of their work and he... See more
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
“How is this thing you’re showing me going to improve my life?”
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
We advised earlier that you should not launch into a full-court press for large-scale customer acquisition until you’ve achieved product/market fit—i.e.,
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Growth teams need to adopt rigorous methods for probing into user behavior in order to discover the core value of their product or service, and we’ll introduce these methods shortly.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
This is in large part because product managers’ experience with customer surveying and interviewing, as well as with product development, allows them to make vital contributions to the idea generation and experimentation process.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
The process is a continuous cycle comprising four key steps: (1) data analysis and insight gathering; (2) idea generation; (3) experiment prioritization; and (4) running the experiments, and then circles back to the analyze step to review results and decide the next steps.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
This is in large part because product managers’ experience with customer surveying and interviewing, as well as with product development, allows them to make vital contributions to the idea generation and experimentation process.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
and at start-ups, especially in the early stages of growth, the role may be played by the founder.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Growth was about engineer[ing] systems of scale and enabling our users to grow the product for us.”