Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
While creating a must-have product alone is not sufficient for breakout success, it is the baseline requirement for rapid and sustainable growth. Of course, building a must-have product isn’t easy, and one result is that too often those launching new businesses or products put the cart before the horse, pouring resources and staff into trying to dr... See more
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
During the meeting, ideas identified for experiments are assigned to various team members to take charge of implementing, analyzing, or researching to garner more information about whether an idea is worth trying. The team lead stays in regular communication with each team member in between meetings, checking in on the progress of their work and he... See more
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
in-depth analysis of customer churn (meaning identifying those who recently abandoned the product)
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Growth teams need to adopt rigorous methods for probing into user behavior in order to discover the core value of their product or service, and we’ll introduce these methods shortly.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
While creating a must-have product alone is not sufficient for breakout success, it is the baseline requirement for rapid and sustainable growth. Of course, building a must-have product isn’t easy, and one result is that too often those launching new businesses or products put the cart before the horse, pouring resources and staff into trying to dr
... See moreSean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
the creation of a cross-functional team, or a set of teams that break down the traditional silos of marketing and product development and combine talents; • the use of qualitative research and quantitative data analysis to gain deep insights into user behavior and preferences; and • the rapid generation and testing of ideas, and the use of rigorous... See more
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
All growth leads require a basic set of skills: fluency in data analysis; expertise or fluency in product management (meaning the process of developing and launching a product); and an understanding of how to design and run experiments.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
The process is a continuous cycle comprising four key steps: (1) data analysis and insight gathering; (2) idea generation; (3) experiment prioritization; and (4) running the experiments, and then circles back to the analyze step to review results and decide the next steps.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
captivating phrase “1,000 Songs in Your Pocket.”
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
The growth hacking process is designed to help discover the most cost-effective ways to acquire new customers—and then optimize those efforts to drive growth.