Häagen-Dazs
en.wikipedia.org
Häagen-Dazs
Membership. Häagen-Dazs purposefully created a myth and a tale around itself, in order to tap into consumers’ desire for access, social status, community and belonging. In the aspirational economy, consumers are fans, influencers, hobbyists, connoisseurs and collectors.
Ana Andjelic • What modern brands can learn from Häagen-Dazs
Yeti, the Austin, Texas-based brand known for catapulting a lowly, utilitarian product — the portable cooler — into a full-blown premium brand. Today a basic plastic Coleman cooler at Target costs $25; a similarly sized Yeti is $300.
Cheryl Wischhover • How Yeti Survived a Pandemic—and Private Equity
Voici un résumé des idées fortes et des concepts clés trouvés dans Ice Cream Social de Brad Edmondson, qui explore l’histoire et l’impact de Ben & Jerry’s.
1. L’importance de la transparence et de l’authenticité
Un management basé sur l’honnêteté : Chez Ben & Jerry’s, la culture interne permettait de dire les choses telles qu’elles étaient, sans