Häagen-Dazs
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Häagen-Dazs
A man named Simcha Whitman won a place in history by being the first to make ice cream in Tel Aviv. His kiosk became famous as a meeting place for people on their way to or from Brenner House, as the offices of the Tel Aviv Workers Council were called.85
Tom Segev • A State at Any Cost: The Life of David Ben-Gurion
Membership. Häagen-Dazs purposefully created a myth and a tale around itself, in order to tap into consumers’ desire for access, social status, community and belonging. In the aspirational economy, consumers are fans, influencers, hobbyists, connoisseurs and collectors.
Ana Andjelic • What modern brands can learn from Häagen-Dazs
Soon ice cream became an obsession.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
Tastee-Freeze was a sort of frozen custard. It gave all the pleasure that ice cream could give, without the stiffness and bitter coldness of ice cream.
Kurt Vonnegut • Slaughterhouse-Five
The ice-cream cone is a case in point. It was created by Ernest Hamwi in 1904 at the St Louis World’s Fair. He was selling waffles and next door to him was an ice-cream vendor who ran out of dishes. He rolled a waffle to put the ice cream in and the rest is history.
Chris Barez-Brown • How to Have Kick-Ass Ideas: Shake Up Your Business, Shake Up Your Life
History had never seen an explosion of new products like that in the America of the 1880s and 1890s. Branded foods followed the lead of the meatpackers, starting in the 1880s.
Charles R. Morris • The Tycoons: How Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan Invented the American Supereconomy
Yes, we started by making delicious, tiny spoonfuls of heaven, and we still do. But our real mission and vision is to have a massive impact on how the world looks at employment, business, and what we deserve as consumers. We just happen to do it by making gelato.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
There are few companies that have successfully scaled taste better than MSCHF (pronounced “mischief”). Well, not exactly a company, as they explained to me when I visited their Brooklyn-based workshop set across the street from a skate park, but an “artist’s collective that happened to raise venture capital.” Or, according to their self-selected Li... See more