Häagen-Dazs
en.wikipedia.org
Häagen-Dazs
The sunshine tastes like the strawberries that cascade from their straw-lined beds as June draws to a close. But not all the flavours of summer are as pure. It also tastes of a Twister ice lolly – packaged some place far away, a long time ago, but seasonally hand-picked from the corner shop freezer – and funfair bales of candy floss.
Ruby Tandoh • Eat Up: Food, Appetite and Eating What You Want
A man named Simcha Whitman won a place in history by being the first to make ice cream in Tel Aviv. His kiosk became famous as a meeting place for people on their way to or from Brenner House, as the offices of the Tel Aviv Workers Council were called.85
Tom Segev • A State at Any Cost: The Life of David Ben-Gurion
Membership. Häagen-Dazs purposefully created a myth and a tale around itself, in order to tap into consumers’ desire for access, social status, community and belonging. In the aspirational economy, consumers are fans, influencers, hobbyists, connoisseurs and collectors.