Gym Bros and Snap Maps

While synthetic media can amplify real people’s creativity at greater scale, it can also generate digitally-native creators. This was Trevor McFedries’ vision for Brud. McFedries was moved by how media can be a vehicle for social change: he points to research showing Will & Grace was largely responsible for public support of same-sex marriage. ... See more

Sweating together offers benefits that go beyond socializing. Multiple studies point to the power of community as it relates to fitness.