Guild: The Rise of Niche, Contextual Communities

As more and more identity formation happens online, it is inevitable that most of it happens in private spaces. As we spend more and more time living in these spaces, it’s inevitable that their intentional shaping should become more important to us. As more and more internet-first communities choose to build the means for themselves to live, it is

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The potential to build community-curated knowledge networks remains largely untapped. There are reasons to be optimistic; the economic feasibility of paid communities, a renewed interest in curation, a slow move away from big social, and an improved understanding of platform incentives. All combined, this will lead to communities that are more sust... See more

But for most creators, it will likely be a challenge to build an individual community around their singular presence... most fans would probably prefer to join a community around multiple artists, rather than to have separate Discord channels and low-liquidity tokens for each of the 500 creators they love.