Growth Levers and How to Find Them

When hiring for early growth roles, I’m looking for ability, not experience. I worry less about what a candidate has done and more about what they can learn how to do. I want to know whether they’re open, curious, and non-defensive.

Here are a few questions to help you decide which key drivers to prioritize: If it works, can it be really big? Or will it only ever cause incremental growth? How good or bad is your metric compared to relevant benchmarks? Will working on it help us learn something important? Does it cause growth or merely correlate with it? Does it take advantage

If you look back at the early days of any great startup, you’ll see that 90% of their growth came from 10% of the stuff they tried. Some famous examples:

“Do you remember when you first realized you needed to do [their stated goal]?”

The key is to find someone who doesn’t just talk about the goal, but has recently spent time and money on it.

Discussing your product: Above all, remember this is not a conversation about your product. Instead, you are trying to understand, with pixel-level detail, the journey that led this person to your product. The interviewee will want to talk about your product features, and you might like hearing that, but it shifts attention away from the customer’s

False door test: Instead of adding a product feature, add a button for the feature and see if anybody clicks it. If they do, apologize and let them know the feature is not yet available. Maybe ask them what the feature would enable them to do?

Search: At some point, your customers will take action to reach their goals. They may start looking for information, or they may already have an idea that they’ll go ahead and try. You need to understand why they spring into action when they do. If they’re looking for information, you want to know where they look and make sure you’re the one provid

Growth sprints have six steps: Inputs: Gather your customer insights and the data in your growth model, plus any past experiments or ideas. Ideation and Scoring: Triage your ideas to create a shortlist for consideration in the current sprint cycle. Selection: Select the most promising ideas to test. Experiment: Design and run your experiments. Lear