Growth Levers and How to Find Them

A good way to isolate your RLS is to ask: “If we double our performance in this area, will we double the business?” When you find a rate-limiting step, make it your top priority and allocate the right people against it, regardless of their job title.

But discovery isn’t about getting marginally better; it’s about becoming categorically different.

Deliberation, execution, hiring, and delegation are all critical; no business succeeds without a healthy blend of those. However, in early-stage startups, these strategies consistently fail for one important reason: missing information.

“When you bought our product, do you remember what you were hoping it would enable you to do?” and “Why was doing that so important to you?”

SEO: An effective inbound / content / SEO strategy can take a very long time. But you can validate the idea quickly with a keyword research tool. Take your search terms and check how much traffic they get each month, how competitive the term is, and which pages currently rank. Are there many searches? If you create good content, could you rank in t

When you share your North Star, ask every single employee to think about how their work impacts that number. Ask them to explain it in their own words. This simple prompt makes people reframe their jobs.

Effort: How much time, effort, money, and engineering would be required? Blend those costs into one number from 1 to 5.

Selection: Anxieties: What worries do your prospects have? They’ll bring a set of specific questions that you’ll need to answer. They won’t be vague like “trust” or “quality”; they’ll be ultra-specific, like “do they have many gluten-free options?” Inertia: What’s holding them back? Even after they decide, prospects may need to overcome additional

Try to find people who recently bought your product. New customers will remember the purchase journey best. And if they haven’t bought it yet, they won’t know the whole purchase journey, and they might not be qualified prospects.