Growth Hacker Marketing

The role of the growth hacker is to ruthlessly optimize incoming traffic for success. As Eric Ries explains in The Lean Startup, “the focus needs to be on improving customer retention.” Forget the conventional wisdom that says if a company lacks growth, it should invest more in sales and marketing. Instead, it should invest in refining and improvin

Growth hackers are pros at hypothesizing, testing, and iterating different versions of their products to create hockey stick growth for their companies.

The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself. —AARON GINN

Some companies like Airbnb and Instragram spend a long time trying new iterations until they achieve what growth hackers call Product Market Fit (PMF);