Growth Hacker Marketing

Users have to be pulled in. A good idea is not enough. Your customers, in fact, have to be “acquired.” But the way to do that isn’t with a bombardment. It’s with a targeted offensive in the right places aimed at the right people.

But the most effective method is simply the Socratic method. We must simply and repeatedly question every assumption. Who is this product for? Why would they use it? Why do I use it?

This means that our outward-facing marketing and PR efforts are needed simply to reach out to and capture, at the beginning, a group of highly interested, loyal, and fanatical users. Then we grow with and because of them.

If you know the Way broadly you will see it in everything. —MIYAMOTO

They opt, deliberately, to attract only the early adopters who make or break new tech services and seek to do it as cheaply as possible.

This is thinking like a growth hacker—it’s how you get the most bang for your buck and how you get it from the right people.

how do you get, maintain, and multiply attention in a scalable and efficient way?

Marketing doesn’t have to be this Sisyphean job of driving people through the door or to a website. Today, analytics make it clear whether new users from your marketing initiatives actually stick. It’s called “conversion rate.” Know what it is and use it!

“Marketing has always been about the same thing—who your customers are and where they are.”5 What growth hackers do is focus on the “who” and “where” more scientifically, in a more measurable way.

“Marketing has always been about the same thing—who your customers are and where they are.”