Growth Hacker Marketing

the product must be inherently worth sharing—and then on top of that, you must facilitate and encourage the spreading you’d like to see by adding tools and campaigns that enable virality.

how do you get, maintain, and multiply attention in a scalable and efficient way?

Users have to be pulled in. A good idea is not enough. Your customers, in fact, have to be “acquired.” But the way to do that isn’t with a bombardment. It’s with a targeted offensive in the right places aimed at the right people.

if you want to go viral, it must be baked into your product. There must be a reason to share it and the means to do so.

Now we are not helpless, repeatedly pitching a product to reporters and users that is not resonating. Instead, we use this information to improve the product, with the idea of ultimately refining our idea into something that can in many ways sell itself.

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.

If you know the Way broadly you will see it in everything. —MIYAMOTO

If they are__________, like you and your founders are, they are reading and doing the same things you do every day. Catch their attention and pull them in. It’s as simple as that.

doesn’t have to be this way. The tools of the Internet and social media have made it possible to track, test, iterate, and improve marketing to the point where these enormous gambles are not only unnecessary, but insanely counterproductive.”

Marketing doesn’t have to be this Sisyphean job of driving people through the door or to a website. Today, analytics make it clear whether new users from your marketing initiatives actually stick. It’s called “conversion rate.” Know what it is and use it!