Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

As Larissa Macfarquhar wrote in her New Yorker profile of him, “[Aaron] had previously believed that if you came up with a great idea people would use it. But he realized now that you couldn’t expect people to come to you; you had to pull them in.”9 The growth hacker’s job—like we marketers have always done—is to do that pulling. But how? Certainly

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